Location: Canning Town
I was invited to try out Zzetta last week, a brand new pizza spot in Canning Town. When I arrived, it was the busiest spot on the high street, and I could smell their wood-fired pizzas as I approached, so we were off to a good start.
The staff were super friendly and welcoming, and knowledgeable about the menu and restaurant. This is really important to me, I like to know what the most popular dishes are, and if there are any particularly great ones to look out for. Our waiter explained that the name ‘Zzetta’ came from the Italian word ‘pizzetta’ which means mini pizza. The idea behind the restaurant was initially to have a menu consisting of mini pizzas, served tapas style. Personally, this would be perfect for me as I love trying out several dishes at once, but market research suggested London wasn’t quite ready for this!! So they went with normal sized pizzas.
Their menu features a range of pizzas, for vegetarians and meat and fish lovers. I particularly liked how innovative the toppings were. For example, I tried the smoked salmon and ricotta pizza, which was a very unusual pizza combination but tasted light and fresh. Also featured on the menu was a yellowfin tuna topping, something I’d never seen before! They source their ingredients locally from Billingsgate, Smithfield and Covent Garden markets, and you can definitely taste the quality in their dishes.
For the vegetarian option, I tried the porcini mushroom pizza. Our waiter explained that they had gone with porcini mushrooms due to their meaty texture. As a mushroom lover, this was right up my street. The pizzas on the whole are generally affordable, in line with London prices, but the freshness and quality of ingredients give them an edge over competitors. The pizzas also have a nice smokiness to them.
Their drinks menu is small but they have a bit of everything – wines, beers, soft drinks and hot drinks. They don’t serve traditional soft drinks, but rather have a selection of ‘bio’ sodas (the cola, lemonade) as well as juices. These soft drinks are the healthier alternatives, with less caffeine, to their main branded counterparts. The lemonade tasted very fresh in comparison to the usual brands on offer, but as a firm Diet Coke lover myself, I would have loved for that to be on the menu!
I like that they have intertwined with the local community, purchasing their ingredients from local markets, and having placards hanging from the ceiling with quotes of former local residents and workers at Rathborne market. I’d definitely recommend to anyone living in East London for sure (and it’s worth the journey even if you’re not local!)
Address: 110 BARKING RD, RATHBONE MARKET, LONDON E16 1EN